Youku Surpasses 200 Million in Revenue in the Third Quarter

Recently, Youku, the country's largest video site, announced its unaudited third-quarter 2011 financial report as of September 30, 2011. The financial report shows that in the third quarter of 2011, Youku's revenue continued to grow rapidly, net income was RMB 262.5 million, a year-on-year increase of 129%, and gross profit was RMB 67.8 million, an increase of 330% over the same period of last year.

It is understood that Youku's net income growth mainly comes from the average advertising of customers and the increase in the total number of customers. This growth has benefited from the rapid popularization of mobile terminals such as smart phones and tablets. In the third quarter of 2011, website traffic grew rapidly. According to data from well-known research firm ComScore, Youku's total video playback amount reached 20.5 billion in the third quarter of 2011, and the average daily playback amount exceeded 220 million, compared to the second quarter of this year. , an increase of 22% over the previous period. At the same time, according to iResearch data, the number of users of Youku month continues to rise, and the total number of households, offices, and Internet cafe users exceeds 300 million, which is far ahead in the industry.

According to the latest data from iResearch, as of October this year, Youku's monthly effective browsing time is second only to Tencent, and has become China's second-ranked website. Analysts believe that the video market has a fixed market structure. Youku's layout of Youku has obvious advantages in video sites, and Tencent, Baidu, Ali and Sina are also known as the "five winners of the Chinese Internet."

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